Growth Marketing Operator (Ads, Email, Funnels)

Role: Growth Marketing Operator (Ads, Email, Funnels) Type: Part-time (10–15 hrs/week, remote) Company: DTC eye health supplements (ecommerce biz) This is a hands on execution and optimisation role. Strategic direction and core creative hooks are provided by the founder team. 1. Meta Ads & Creative Testing (Primary Focus) • Launch and manage Meta campaigns end to end across prospecting and retargeting. • Use AI tools to generate and refine ad angles, hooks, and variations. • Draft multiple versions of primary text and headlines, then select and optimise. • Turn existing footage and assets into ready to run creatives; brief editors or build simple Canva statics when required. • Run structured creative tests and clearly report winners and losers. • Monitor CAC, CTR, and creative fatigue, and act quickly based on data. 2. Email & Lifecycle (Klaviyo) • Revamp and optimise existing Klaviyo flows, including welcome and post purchase. • Use AI to draft email copy and subject lines, then refine to our brand voice. • Plan, build, and send BAU and promotional campaigns. • Track key metrics and recommend improvements. 3. Funnels & Landing Pages (Shopify + Replo) • Edit and maintain landing pages using Replo or Shopify templates: update copy, swap images, adjust layouts, and publish. • Use Google Analytics to monitor page performance and report on key metrics such as conversion rate and user behaviour. • Identify basic CRO opportunities and implement template level improvements where appropriate. • Brief and coordinate with our web developer when custom work is required. Note: No custom development expected. Template level implementation only. 4. Promotions & Campaign Support • Support execution of major promotional campaigns (approximately three per year). • Ensure messaging is aligned across ads, email, and landing pages. • QA links, codes, and campaign setup before launch. 5. Practitioner Affiliate – Light Support (Shopify Collabs) • Set up new practitioner affiliates in Shopify Collabs. • Use AI to draft practitioner one pagers and email templates. • Provide shareable content practitioners can pass to patients. • Send periodic performance updates. This is a system support role, not field sales. Required Experience 3–4 years in DTC ecommerce marketing. Strong, hands-on Meta ads experience (not just “managing agencies”). Practical Klaviyo experience: flows + campaigns. Comfortable using AI tools in daily workflows (copy, ideation, analysis). Experience working with founder-led brands / small teams. Strong written English. Highly organised, detail oriented, and able to work independently with fast response times. Nice to Have Experience in supplements or health. Copywriting and/or basic graphic design skills. How to ApplyInclude in your application: DTC brands you’ve personally worked on and your exact responsibilities. Your process for creative testing on Meta (step by step). Examples of Klaviyo flows you’ve built or improved. Your weekly availability and time zone.