Freelance PR Consultant Needed for Major B2B Fintech/Telecom Story (Sprint)

The Project: > We are seeking a seasoned B2B tech/fintech PR freelancer to drive media outreach for a massive international infrastructure partnership. GWCU (a Toronto-based fintech) has partnered with telecom giant MTN to roll out an AI-powered credit scoring engine to 1,000,000 users in Africa, completely bypassing legacy banking. Press Release: ​What We Already Have Prepared: ​The finalized, approved press release. ​50 highly targeted, customized pitch angles mapped to specific North American and European journalists (covering AI, telecom pivots, macro-economics, and alternative credit). ​An executive team fully prepped and available for media interviews. ​What We Need From You: ​Execution of the outreach sprint using our targeted lists, supplemented by your own established media relationships. ​Aggressive follow-ups, pitch adjustments, and interview coordination. ​The Ideal Candidate: > Has established relationships with tech, fintech, and telecom desks at publications like TechCrunch, Bloomberg, The Financial Times, and The Wall Street Journal. Understands the mechanics of embedded finance, AI, and emerging markets.