Brand Identity Designer for B2B SaaS Logistics Platform

What We’re Looking For We are seeking a brand identity designer to lead a full rebrand for a growing logistics technology company serving the automotive dealership industry. The company operates a two-sided digital platform that connects automotive dealerships with vehicle transport carriers, enabling them to coordinate and manage vehicle logistics across the United States. As the platform continues to grow, we are looking to modernize the company’s brand to better reflect its position as a technology-driven logistics platform. The goal of this engagement is to develop a clean, modern, and scalable brand identity that can be used consistently across the product, website, sales materials, and marketing. The ideal designer will be able to translate a complex operational business into a clear, modern, and credible visual identity that resonates with both technology buyers and logistics operators. You will work closely with our team to develop a cohesive visual system that feels modern, confident, and product-oriented, while still grounded in the practical realities of the logistics industry. What You’ll Work On Lead the development of a new brand identity for a logistics technology platform Design a modern logo system, including primary and secondary marks Define a visual language that scales across product, marketing, and sales materials Establish a color palette and typography system suitable for digital products Design supporting graphic elements and brand assets that reinforce the identity Provide examples of how the brand can be applied across product UI, web, and marketing materials Deliverables This engagement should result in a complete brand identity foundation, including: Primary logo and alternate logo variations Brand color palette with digital color specifications Typography system and usage guidelines Supporting graphic elements or brand patterns Basic brand style guide outlining usage rules Logo asset package (SVG, PNG, and vector formats) Example brand applications (website, product UI, or marketing contexts) Ideal Experience Experience designing brand identities for SaaS or technology companies Strong portfolio featuring modern, minimal, tech-forward brands Experience creating brands that translate well into product interfaces and digital platforms Ability to translate complex businesses into clear and memorable brand systems Strong typography and visual design skills How We Like to Work We prefer designers who have a clear branding process, typically including: Initial discovery and brand direction exploration Early logo concepts and visual directions Iteration and refinement toward a final identity Delivery of a clean, well-documented brand system Please briefly describe your typical brand identity process when applying