Vice President of Marketing

One of Pine's Portfolio Companies is Hiring! Vice President of Marketing A Pine Services Group Portfolio Company | Remote | Full-Time About Pine Services Group Pine Services Group is a holding company that owns and operates a portfolio of approximately 16 ERP reseller businesses. We are committed to building exceptional teams across our portfolio companies and creating environments where talented professionals can grow and thrive. About the Opportunity One of Pine Services Group's portfolio companies is adding a Vice President of Marketing to its leadership team. This organization is a well-established ERP implementation and consulting firm, helping mid-market and enterprise clients in construction, professional services, and distribution transform their operations through technology. They are in an accelerated growth phase and are looking for a commercially minded, AI-forward marketing leader to help them get there. The Opportunity This is a high-impact, build-it role. Our new VP of Marketing will join at a pivotal moment, one where the strategy is in motion but the marketing infrastructure, team, and pipeline engine need a decisive leader to own them. You will sit on the leadership team, partner directly with the CEO, and be accountable for both strategy and the results it drives. Key Responsibilities 1. Strategic Marketing Leadership Define and own the company's market positioning, value proposition, and brand narrative across all channels and audiences Build and execute a channel strategy that aligns spend and effort to measurable pipeline contribution - owned, earned, and paid Serve as the primary marketing relationship owner with key software partners, driving joint go-to-market initiatives, co-marketing investments, and partner program participation Partner with the CEO and leadership team to set pipeline targets, marketing-sourced revenue goals, and quarterly priorities Establish clear KPIs, dashboards, and a reporting cadence that connects marketing activity to revenue outcomes Represent marketing at the board and executive level with clear, data-backed storytelling 2. Pipeline Growth Own the marketing-sourced pipeline number Collaborate with sales leadership to define pipeline coverage targets and ensure marketing programs are sized to meet them Build account-based marketing (ABM) capabilities targeting construction and adjacent verticals Develop and manage the full prospect journey from first touch to sales-ready, with clear SLA agreements and feedback loops with sales Prioritize and track pipeline velocity, not just top-of-funnel volume 3. Demand Generation Design and lead a multi-channel demand generation engine: digital, events, partner co-marketing, content, and outbound campaigns Own the company's event strategy, including industry conferences, vertical-specific events, webinars, and field marketing Build content programs that establish the company as a credible voice in the ERP space Oversee SEO, paid media, email marketing, and nurture programs, with a clear line of sight from channel investment to pipeline contribution Lead and mentor the marketing team with a vision for scaling the function as the business grows 4. AI-First Marketing Operations Champion an AI-first operating model across all marketing functions Identify, evaluate, and deploy AI-powered tools that increase the team's output and quality without a proportional increase in headcount Build repeatable, AI-enabled workflows for campaign execution, lead scoring, content generation, and competitive intelligence Stay ahead of the curve on emerging AI capabilities and bring a point of view on how they apply to B2B services marketing Foster a culture of experimentation and continuous improvement, using AI as a force multiplier across the team What We're Looking For Experience & Background 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role owning pipeline and demand generation Experience marketing technology solution