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Senior Manager, Product Marketing
Develop top-of-funnel content for AI product marketing
Create awareness and drive engagement with enterprise buyers through content marketing. Deliverables include blog posts, solution briefs, and social content.
Why This Role?
Shape the path forward and influence key decisions
Required Skills
Keywords
View Original Description from The Muse
Original description from The Muse
Who are we? Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work. Job Summary Equinix is looking for a Senior Manager of AI Product Marketing to join our global Product and Solution Marketing team and own the development of top-of-funnel content that builds awareness and drives engagement around the AI use cases and industry verticals that enterprise buyers care about most. You're a marketer and storyteller who understands how enterprise buyers discover and engage with new technology - and who knows how to turn complex AI topics into clear, compelling content that lands across the web, blog, social, and awareness-stage campaigns. This role is about meeting enterprise buyers where they are - creating content anchored in the AI use cases they're actively pursuing and the industry-specific challenges shaping how they think about infrastructure, and positioning Equinix as the partner best suited to help them move forward. Responsibilities You'll develop and execute top-of-funnel content aligned to Equinix's broader AI product marketing strategy. Working across formats - blog posts, solution briefs, web copy, social content, infographics, and awareness-stage campaign assets - you'll maintain a steady cadence of content that meets enterprise buyers early in their journey and keeps Equinix relevant in the conversations that matter. You'll bring real-world specificity to the content you create - drawing on AI use cases, industry contexts, and market trends to make Equinix's value tangible and credible to both technical and business decision-makers. You understand how to take a broad infrastructure topic and make it feel immediately relevant to the buyer reading it, regardless of their industry or role. You'll partner closely with product marketers, technical marketers, digital, and social teams to ensure content is strategically aligned, integrated into go-to-market programs, and optimized for each channel. You'll leverage AI tools and manage external contributors, agencies, and subject matter experts to maintain a high-quality pipeline across multiple simultaneous workstreams. Over time, your content will contribute to a growing body of work that positions Equinix as a credible, authoritative voice in enterprise AI infrastructure - not just a vendor, but a genuine resource for buyers navigating a rapidly evolving landscape. Qualifications You have 8+ years of content or product marketing experience in B2B technology, with meaningful experience in AI, cloud, or enterprise infrastructure. You know how top-of-funnel content works - not just what generates impressions, but what earns trust, sparks curiosity, and moves enterprise buyers to engage. You understand the AI landscape well enough to write about it with authority, and you know how to adapt a message across blog posts, social, web pages, and campaign briefs without losing coherence or impact. You're a strong writer, a sharp editor, and a strategic thinker who can manage a content workload with the discipline of a campaign manager and the instincts of a journalist. Key Qualifications 8+ years of B2B content or product marketing experience, with a focus on AI, cloud, or enterprise technology Proven track record developing top-of-funnel content across multiple channels - web, blog, social, and awareness-stage campaigns - for enterprise audiences Solid understanding of AI use cases and the ability to translate them into
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