Part-Time Social Media Creator (Wellness Brand)

What we're building Tyrian Health is introducing a berry to the American market. Most people have never heard of it. It has more antioxidant power per gram than blueberries, acai, and pomegranate combined. It comes from a regenerative farm that has been growing it since 2011. Our job is to make this berry impossible to ignore. We have two products: an Aronia Berry Powder supplement and TGUARD, a urinary tract health supplement formulated by a physician. Both have real science behind them. Neither has the social presence they deserve yet. That's where you come in. The role We're looking for a part-time social media creator to own the execution of our Instagram and TikTok presence. This is not a "post pretty pictures" role. The content that works for us is educational, specific, and scroll-stopping. Think @glucosegoddess meets a cool health brand nobody's heard of yet. You'd be creating carousels, writing captions, scripting and creating short Reels, and building a consistent presence that actually grows. You'll work closely with the founder on content direction, but the day-to-day execution is yours. I'll supply the raw material: the science, the story, the farm footage. You'll turn it into content. What you'd actually be doing Designing and publishing 3 posts per week across Instagram and TikTok Writing captions that are educational and human (no AI-sounding fluff) Creating carousel graphics in Canva using our brand palette Scripting and light editing for short Reels (voiceover plus footage I provide) What makes this opportunity interesting Our hero ingredient is genuinely under-known in the US. You'd be helping introduce a category, not just promote a product. The brand story is real: a physician who had a passion for the science behind this berry which he has grown regeneratively for 15 years. The science is legitimate. The content practically writes itself if you're excited about health and discovery-style storytelling. This is a chance to build a real portfolio on a brand with a growth trajectory and a strategy already mapped out. You're not starting from scratch. What we're looking for You post consistently yourself, and it shows. Your own content has a clear eye for hooks, aesthetic, and storytelling. You know how Instagram and TikTok actually work: the algorithm, what makes a Reel land, why saves matter more than likes. You're comfortable in Canva and can produce clean, branded graphics. You're genuinely curious about health and wellness. You don't need a background in it, but you need to find it interesting. You're organized and self-directed. I'm a solopreneur and I need someone who takes ownership. Based in NYC ideal but not required for day-to-day. Helpful for in-person content days. Time commitment and pay Roughly 10–12 hours per week. Flexible hours, no set schedule, just consistent delivery. Rate: $18–25/hr. To apply Send a short note on why this feels like a fit and include a link to your Instagram, TikTok, or any content you're proud of. I'm less interested in your resume than I am in your eye.