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NourishIQ landing page branding + Framer template adaptation
Adapt Framer template to NourishIQ branding and content
Adapt a Framer template with provided branding, typography, and imagery to create a cohesive landing page for NourishIQ, a food intelligence app. Deliver a polished Framer project.
Why This Role?
Apply your design skills to a pre-launch health tech product and gain direct experience with brand adaptation.
Required Skills
Keywords
View Original Description from Contra
Original description from Contra
Brand summary NourishIQ is a pre launch food intelligence app built around a 0–100 Clean Score that helps people make smarter food choices. It’s a science informed wellness product (not medical) and should feel calm, trustworthy, and modern — more “health tech” than “diet app.” Template I’ve chosen the Nourish Framer template as the base. I’d like you to adapt it to NourishIQ’s branding and content while keeping the structure mostly intact (hero + what is Clean Score + how it works + why it matters + simple footer). Color palette • Canvas (background): #F7F4F0 • Espresso (main text, wordmark): #3B2A23 • IQ Green (primary CTA): #3A8F6B • Sage (soft accent / surfaces): #C7D8C1 • Deep Moss (dark sections/footer): #1C3327 • Terracotta (secondary accent): #C8643B Usage: • Canvas as the main page background. • Espresso for most text. • IQ Green for primary buttons and key accents. • Sage for soft section backgrounds, pills, secondary buttons. • Deep Moss for footer or one dark band. • Terracotta only for small highlights (icons, tiny badges, occasional accent elements). Typography • Headings: serif display (e.g., DM Serif Display or Fraunces). • Body/UI: clean sans (e.g., Inter or DM Sans). • Body size: 16px. Limited hierarchy (H1, H2, H3, body). Design tasks Apply this color system and typography to the template so it feels cohesive and on brand. Replace current stock photos with: • 1–2 app mockups (I can provide rough screens or we can fake them visually). • A Clean Score 0–100 graphic (e.g., circular gauge or pill shaped bar). • Simple ingredient/nutrition themed illustrations or abstract shapes, not generic wellness photography. Adjust sections to tell this story: • Hero: “NourishIQ / Clean Score” + one primary CTA (join waitlist). • What is Clean Score? (brief explanation of the 0–100 score). • How it works (3–4 steps, with small visuals). • Why it matters (connect to everyday decisions; general wellness language, no medical claims). • Simple footer with logo, email, and basic links. Ensure the design looks great on mobile and desktop. Deliver a Framer project with styles/tokens set up so I can edit copy and small details myself. Style notes • Overall: warm, grounded, and minimal — avoid loud gradients or neon colors. • Tone: calm, intelligent, and trustworthy; not like a crash diet app or calorie counter. • Use color sparingly; rely on typography, spacing, and a few strong visuals. Budget & timeline • Budget: $300–$500 for this adaptation. • Timeline: 1–2 weeks from kickoff, if possible.
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