Growth & Conversion Operator (early stage consumer)

Overview I’m building FinBoost, a consumer product in the student debt space. Early paid traffic shows strong demand, but conversion and scalable distribution are not yet working. I’m looking for someone who can own and execute on this problem end-to-end. Current Situation Meta ads performing well from CTR perspective Low cost per landing page view Confirmed user interest and engagement The issue is that conversion from landing page to signup is low Exit feedback is consistent: “I don’t fully understand how it works” “I want to learn more before committing” The Role You will be responsible for: Improving conversion from click → signup Simplifying and clarifying the value proposition Increasing trust and believability within the first 5–10 seconds Implementing changes to the landing page (copy, structure, flow) Testing and iterating based on real performance data Identifying and executing on more efficient acquisition channels over time Strong conversion instincts (CRO) are critical, but this role extends beyond CRO into broader growth execution. Distribution & Channels While current traffic is coming from paid social, the goal is to identify more efficient and scalable acquisition channels over time. The goal is simultaneous testing across multiple channels to find where the audience actually lives – TikTok, Reddit, Instagram, Facebook communities, and others. This is not about managing channels long-term, but about quickly identifying where there is real signal and where to double down. Channel selection should be driven by results, not assumptions. What You’ll Do (Execution-Focused) Audit the current funnel and identify conversion blockers Rewrite and restructure key sections of the landing page Implement changes directly (or provide dev-ready specs) Run and evaluate simple tests and iterations Improve messaging across ads and landing page Test additional acquisition channels and identify where traction exists What You’ll Work With Landing page: Meta ad Meta performance data Exit survey responses (clear objection patterns) Early user behavior data React / TypeScript codebase (replit) Engagement Structure Initial engagement is structured as a 2–3 week sprint. Week 1: Diagnose key issues and ship meaningful improvements (especially above the fold) Weeks 2–3: Iterate on messaging, trust, and structure, and improve conversion based on early signals Test additional acquisition channels and identify early traction The expectation is fast execution and visible progress within the first week. Continuation depends on quality and speed of execution. Ideal Background Experience owning growth or conversion for early-stage consumer products Proven track record improving landing page conversion (with results) Direct response / conversion-focused thinking Comfortable executing — not just advising Experience with both paid and organic growth is a strong plus Bonus: fintech, financial services, or high-trust products To Apply Please include 1–2 examples of work where you improved conversion or growth. Review the landing page () and the provided high CTR meta ad post. Important: If you were seeing this for the first time, what do you think is the main reason it’s not converting? Keep it brief, 2–4 sentences. I’m looking for clear thinking, not a long write-up. What’s one specific change you would make above the fold? And below? Goal Turn strong initial demand into measurable, repeatable growth.