Design Systems & Brand Lead/Builder

This is a hands-on, high-leverage engagement focused on building foundational systems that make design repeatable and scalable across the firm. The engagement is organized around six workstreams: Brand & Naming Architecture Tagline & Positioning Refresh Core Brand System Scalable Templates (Core Focus) Design and structure high-frequency materials (e.g., cover sheets, partner decks, marketing collateral) so they can be: Reused across teams Easily adapted for new partners, regions, and products Produced by non-designers without degrading quality Design System + Workflow Enablement This is the core of the role. The goal is to move from one-off design to structured, repeatable output generation. Define how design outputs are generated from inputs (e.g., partner data → standardized cover sheet or deck) Structure templates and components so they can be: At least one workflow should demonstrate a step-change in efficiency: for example, enabling a new partner asset to be created or updated in minutes rather than hours. Partner Update Playbook ---------- Ideal Profile: You are not a traditional designer. You likely sit at the intersection of: Design systems Product thinking Tooling / workflow design Strong signals: You’ve built design systems or scalable template frameworks, not just one-off assets You think in inputs → outputs, not just visuals You heavily use AI in your design workflow You’re comfortable working with ambiguity and turning messy inputs into structured outputs You can both define systems and execute details Nice to have: Experience in financial services, fintech, or institutional environments What We’re Not Looking For Pure visual/brand designers focused on aesthetics only Agencies or large teams (we are looking for an individual contributor) Strategy-only consultants who don’t execute Designers who rely heavily on manual, one-off workflows