Brand Identity Designer (Logo, Typography, Brand Guidelines)

We are looking for a talented Brand Identity Designer to create a refined and cohesive visual identity together with a concise brand guideline book.The brand aesthetic is elegant, minimal and editorial. We value strong typography, balanced layouts and timeless visual solutions rather than decorative or trend-driven design. Scope of work: • Logo design or refinement • Typography selection (primary and secondary fonts) • Color palette • Visual direction principles • Layout style for brand materials • Brand guideline book (approx. 15–25 pages) The guideline should clearly define rules for consistent visual communication, including: logo usage typography hierarchy spacing principles color combinations layout consistency overall visual coherence Preferred experience: Experience working with fashion, jewelry, beauty, art or other aesthetic-driven brands is highly appreciated.We are looking for a designer with a refined sense of aesthetics and the ability to create timeless visual identities.Understanding of elegant, minimal and editorial visual language is important. Requirements: • strong typography skills • experience creating brand identity systems • refined aesthetic sensibility • experience in fashion, jewelry, beauty, art or similar industries • ability to create structured guideline documents • attention to detail Working style: • clear and professional communication • structured approach to files and layout • ability to follow visual direction • openness to feedback and refinement • respect for timelines Deliverables: • logo files in vector format (AI, EPS, PDF) • typography system • color palette • brand guideline book in PDF format • organised source files (Illustrator / InDesign) Please share examples of brand identity and guideline projects, especially in fashion, jewelry, beauty, art or other visually-driven brands. We are looking for thoughtful, well-structured design with a strong sense of typography and visual balance.